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ATS Services is working with leading insurance companies in India contributing in persistency management through its customer retention programs that are specially designed for portfolios ranging from pre-due to deep vintage lapse policies. ATS Services pioneered the success based payout model in the insurance customer retention offering. Through our well-developed protocols, we are able to reach out to large customer bases. We also have the product knowledge to efficiently engage with the customer. We make a significant contribution to our client’s bottom lines via our efforts in retention.
We help Banks & Insurance companies retain customers. Our domain knowledge enables us to understand financial products and provide quality service. 

In order to enhance the retention rate, we use our capabilities of:

  • Automated data enhancement
  • Updating of customer data
  • Tracing of non-contactable customers
  • Decisioning models

Capability is strongly supplemented by our ability to provide voice, mail, email service support. 

  • End to end - Our model is an end to end where all customer situations and segments including non-contactable customers are addressed. Our retention efforts are designed for quicker achievement of retention levels.
  • Analytics driven - We have the analytical skills to benchmark ourselves to the existing revival trends and model retention so as to achieve greater revival trends in the same time duration.
  • Highly scalable - We cover large sets of data efficiently and quickly.
  • We handle most insurance retention situations.
  • Performance based payment - We are willing to work on performance basis and will insulate the insurance company from a fixed payment commitment.

Our customer retention model
The retention methodology pioneered by ATS Services is analytics driven, utilizes all available communication media and is effective in treating all possible customer situations.


Case Studies

  • Setup Pan-India centralized operations for tele-sales of Insurance products

    Business Challenge: A leading credit card company wanted to cross sell life/non-life insurance and other fee based products to its existing customer. It was a new initiative for the period when it was thought (2002-03) and the biggest challenge was closing the sale which involved collection of certain documents from the customers.

  • Winning back customers leading to better persistency

    Business Requirement: Our client, a leading midsized Insurance company, assigned us to design and manage a renewal campaign for lapsed policies, covering a customer base of approximately 300,000. Timeline was a key constraint as the client wanted to assess a meaningful impact in 45 days.

  • Forecasting losses aided better management and recovery

    Business Requirement: Our client, a mid-sized Private Bank was incurring high credit losses in their loan portfolio. The management was unable to predict the monthly loss run rate and ascertain which segments within the overall portfolio were likely to contribute to disproportionately higher losses.



  • We started working with ATS Services in the year 2003. ATS Services worked with the SBI cards team to pioneer an industry leading online verification process that became the bedrock of our expansion and growth plans. During the course of engagement we launched many products and initiated many processes at ATS Services. The company maintained the consistency in results that was appreciated and acknowledged all throughout the region. The ...

    Paramdeep Singh
    Vice President
    Insurance, SBI Cards
  • We have worked on two projects with ATS Services in our technology area. The first consulting assignment comprised of an evaluation of our core system requirements and recommending the best system based on our need. A joint team of ATS Services and our employees developed an RFP, responses were reviewed and detailed technical and commercial discussions were held with the three most competitive quotes. ATS Services worked with us on clos...

    Sharad Agarwal
    Chief Technology Officer
    Religare Finvest
  • Our association with ATS Services goes back many years. Soon after we commenced business, we invited ATS Services to work with us to select and purchase an appropriate Loan system for our needs. ATS Services brought in the technical expertise and experience to assess available Loan Systems and identify the key functionality that we required. They worked with us to design an appropriate RFP, which was circulated to the top three loan sy...

    Kavi Arora
    Managing Director & CEO
    Religare Finvest Limited