+91-129- 6612001


ATS Services has been taking up various assignments on cross selling since its inception. We have expertise in selling insurance, loans and other fee based products. Apart from these, we have done successful assignments on projects designed for customer awareness and service. ATS Services derives its strength on cross selling through its domain knowledge, analytics bench strength, robust processes and selection of people.

Our cross-sell services are driven by the development of a response propensity model indicating segments of the customer base with the highest potential for cross-selling specific products. Subsequent to the analytics, we design and execute these campaigns to drive customer revenues. Our focus is on financial products.

The key elements of our cross selling solutions are:

  • Use of Analytics: This provides a key input to identify the right customer base for the product and maximize effort on high propensity customers, thereby, maximize sales.
  • Robust tracking mechanism: We have built effective tools to track performance and effort in achieving a set target.
  • Highly scalable: We cover large sets of data efficiently and quickly.
  • Performance based payment - We are willing to work on performance basis that insulate the principal company from a fixed payment commitment.
  • Use of all communication medium: We combine use of Emails, SMSs, IVRs, Physical Mailers, Outbound calling for customer reach out.

A typical strategy / approach for cross selling solutions: We can take the assignment forward depending on the client’s requirements from any of the stages given below:

Case Studies

  • Setup Pan-India centralized operations for tele-sales of Insurance products

    Business Challenge: A leading credit card company wanted to cross sell life/non-life insurance and other fee based products to its existing customer. It was a new initiative for the period when it was thought (2002-03) and the biggest challenge was closing the sale which involved collection of certain documents from the customers.

  • Winning back customers leading to better persistency

    Business Requirement: Our client, a leading midsized Insurance company, assigned us to design and manage a renewal campaign for lapsed policies, covering a customer base of approximately 300,000. Timeline was a key constraint as the client wanted to assess a meaningful impact in 45 days.

  • Forecasting losses aided better management and recovery

    Business Requirement: Our client, a mid-sized Private Bank was incurring high credit losses in their loan portfolio. The management was unable to predict the monthly loss run rate and ascertain which segments within the overall portfolio were likely to contribute to disproportionately higher losses.



  • We started working with ATS Services in the year 2003. ATS Services worked with the SBI cards team to pioneer an industry leading online verification process that became the bedrock of our expansion and growth plans. During the course of engagement we launched many products and initiated many processes at ATS Services. The company maintained the consistency in results that was appreciated and acknowledged all throughout the region. The ...

    Paramdeep Singh
    Vice President
    Insurance, SBI Cards
  • We have worked on two projects with ATS Services in our technology area. The first consulting assignment comprised of an evaluation of our core system requirements and recommending the best system based on our need. A joint team of ATS Services and our employees developed an RFP, responses were reviewed and detailed technical and commercial discussions were held with the three most competitive quotes. ATS Services worked with us on clos...

    Sharad Agarwal
    Chief Technology Officer
    Religare Finvest
  • Our association with ATS Services goes back many years. Soon after we commenced business, we invited ATS Services to work with us to select and purchase an appropriate Loan system for our needs. ATS Services brought in the technical expertise and experience to assess available Loan Systems and identify the key functionality that we required. They worked with us to design an appropriate RFP, which was circulated to the top three loan sy...

    Kavi Arora
    Managing Director & CEO
    Religare Finvest Limited